How Long is Now is a series which Gina created in 2020. There is a deep paradox lying within the essence of this series. At first glance, the casual viewer might think her photographs depict the past: past dreams, past lives, past structures. In fact, Gina’s photographs really talk about the present and our perception of passing time. In her new series of works, Gina Soden pushes the viewer into a profound reflection about the meaning of time, and our understanding of the present moment — of Now.